Why fruit?

We evolved alongside fruit and have formed a close relationship with it.

We give a fruit what it needs: From a fruits 'point of view', the purpose of 'freely' feeding the animal kingdom is to ensure its' seeds are spread across the earth, and hopefully deposited with a 'kick start' dose of manure!

Fruits give us what we need: From our point of view the sugars give us energy, the fibre helps our gastrointestinal health and vitamins and phytochemicals act as antioxidants.

Not only that but there is the great pleasure of consuming fruit.